優惠票價推動公共運輸接駁之政策成效評估：以台灣好行日月潭線為例 Evaluation of the Effectiveness of Discounted Fare Policies on Promoting Public Transportation Shuttle Services: Taiwan Tourist Shuttle’s Sun Moon Lake Route as an Example
旅遊資訊地圖網站使用意圖之影響因素探討：以東北角地圖網站為例 Exploring the Factors Influencing Intention to Use a Tourism Information Map Website: The Case of the Northeast Coast Map Website
