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臺北商業論叢
Taipei Business Review |
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| 202501 (2:1期)期所有篇 |
- 心之谷教育園區服務品質、顧客滿意度與行為意向探討 Explore the Relationships of Service Quality, Customer Satisfaction and Behavioral Intention of Heart Valley Education Park
- 探討性別逆向代言在美妝產品之影響力：以泰國Z世代女性之購買意願為例 The power of reverse-gender endorsement in beauty product advertisement: A study of Gen Z consumer purchase intention in Thailand
- 廣告創意的發想與限制 Thinking and Restriction of Advertising Creativity
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