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臺北商業論叢
Taipei Business Review |
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| 202407 (1:2期)期所有篇 |
- 網路紅人之業配適配性、專業性對廣告效果與購買意願影響之研究 The Effect of Adaptiveness and Professionalism of Internet Celebrities on Advertising Effectiveness and Purchasing Intention
- 播客（Podcast）廣告效益之研究 A Study on the Effectiveness of Podcast Advertising
- 師徒翻轉？探討反向師徒對師父知識分享、創新行為意圖之影響 Turning Master to Disciple? the Effect of the Reverse Mentoring on Master’s Knowledge Sharing and Innovative Behavioral Intention
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