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電子商務研究
Electronic Commerce Studies |
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| 200606 (4:2期)期所有篇 |
- 決策樹形式知識的合併修剪之研究 A Decision-Tree-Based Merging-Pruning Approach
- 手機上行動廣告表現方式與個人短期記憶能力導向對廣告溝通效果之影響 The Effect of Advertising Representtaion and Short-term Memory Capability Tendency on Mobile Advertisement
- 資訊呈現方式、回饋機制對活動式網路廣告效果影響之研究 The Effect of Information Presentation and Feedback Mechanism on the on-line Advertisement Combined with Campaign
- 網路知識社群服務品質評估模式建構之研究 A Study of Service Quality Evaluation Model for Virtual Knowledge Communities
- 行動通訊服務之顧客接受度影響因素研究 An Examination of the Determinants of Customer Acceptance in Mobile Telecommunication Service Contexts
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