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電子商務研究
Electronic Commerce Studies |
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| 201603 (14:1期)期所有篇 |
- 線上社交購物導向網站對網路衝動性購買行為之影響：虛擬社群感和負面情緒之干擾效果 The Effects of Online Social Shopping Orientation toward Customers’ Online Impulse Buying: The Moderating Effects of Sense of Virtual Community and Negative Emotion
- 關係行銷對消費者態度與行為意向的影響－－網路產品類型的干擾效果 The Impact of Relationship Marketing on Consumer Attitude and Behavior Intention ─ The Moderating Effects of Internet Product Types
- 中國消費者行動購物意圖影響因素之探討 A Study on the Influencing Factors of Consumers M-Commerce Shopping Intention in China
- 網路購物平台之選擇決策 The Selecting Decision of Online Shopping Platform
- 兒童情緒照護應用服務－－使用國土資訊系統開放資料 A Children Welfare Information Service - base on NGIS Open Data
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