以產品涉入為調節變數探討介面設計對消費者學習之影響 The Effects of Virtual Reality and Product Involvement on Consumer Learning
網路消費者的知覺風隩對其購買態度及意願之研究──以網路購物經驗與退貨經驗為調節變數 The Effects of Consumers’ Risk Perception towards Online Purchasing Behaviors with Prior Experiences and Return Policy as Moderating Variables
網路商店線上瀏覽對採購行為影響研究──以投資理財與旅遊服務為例 The Study for the Influences of Purchase Behavior through Online Browsing in E-Tail – Investment and Travel Services as Example
應用空間資料探勘於未來需求規劃之研究──以都會區捷運系統為例 A Study on Use Spatial Data Mining for Planning Future Demand- Case of Urban Mass Rapid Transit System
購物網站之內容分析──網站互動性觀點 A Content Analysis Study for Shopping Website: From Internet Interactive View
