Since its introduction, libertarian paternalism has significantly influenced political praxis, theory and public discourse. Proponents argue that it aligns with liberal democracies by enhancing individual well-being while preserving its freedom of choice. This article examines paternalism and libertarian paternalism, emphasizing a fundamental anthropological shift. Paternalism assumes individuals are fundamentally rational, with informed consent as its legitimacy cornerstone, even if they occasionally act irrationally. In contrast, libertarian paternalism, drawing from behavioral science, posits that humans are systematically irrational and shaped by external factors, necessitating and legitimizing paternalistic interventions.
I argue that libertarian paternalism, rooted in the assumption of human irrationality, fails to uphold genuine freedom of choice. Its proclaimed freedom remains nominal rather than substantive.