數位平台時代新聞媒體的困境與對策──以「澳洲媒體議價法」之經驗為中心

The Challenges and Strategies of News Media in the Digital Platform Era: A Focus on the Experience of Australia’s News Media and Digital Platforms Mandatory Bargaining Code

數位時代下大型平台興起，傳統新聞媒體面臨生存與轉型難題。為保護言論自由、市場競爭及新聞媒體的監督政府角色，各國紛紛研擬對策，其中澳洲的《澳洲媒體議價法》成為焦點。臺灣新聞產業也面臨同樣困境，有論者參考澳洲法案，提出民間版《新聞媒體與數位平台強制議價法草案》，獲立法者參考並送交立法院審議。 本文首章介紹新聞媒體議價議題和臺灣新聞媒體的數位轉型困境；而後評析《澳洲媒體議價法》的立法背景和目的、法規內容、施行概況；第三章以我國《民間版草案》為主，比較其與澳洲法案的異同，探討澳洲經驗對臺灣的啟示；並以展望我國媒體議價制度化的可能性作為結語。

This paper conducts a comparative analysis of Australia’s News Media and Digital Platforms Mandatory Bargaining Code and the proposed Taiwan’s News Media and Digital Platforms Mandatory Bargaining Act. In the digital era, the rise of large platforms presents challenges to the survival and transformation of traditional news media. To protect free speech, market competition, and the supervisory role of news media over governments, countries globally are formulating strategies. Australia’s News Media and Digital Platforms Mandatory Bargaining Code has become a key focus. Taiwan’s news industry faces a similar dilemma, with proposals such as the drafted version of Taiwan’s News Media and Digital Platforms Mandatory Bargaining Act being presented and considered by legislators, drawing inspiration from the Australian model. The initial chapter introduces the issues of news media bargaining and the digital transformation challenges faced by Taiwan’s news media. The second chapter provides an in-depth analysis of Australia’s News Media and Digital Platforms Mandatory Bargaining Code, covering its legislative background, objectives, regulatory content, and implementation overview. The third chapter focuses on Taiwan’s proposed draft version of the News Media and Digital Platforms Mandatory Bargaining Act, comparing it with the Australian legislation and exploring the insights Australia’s experience may offer to Taiwan. The paper concludes by discussing the potential for establishing a media bargaining system in Taiwan.