「吹盡狂沙始到金，收穫成功看我行」：探討自戀CEO如何營造國際版圖

Only I Can Do That: Exploring How Narcissistic CEOs Create an International Empire

本研究以帝國建立理論探討CEO自戀對於企業國際化決策的影響。本研究蒐集519位臺灣企業CEO資料來進行分析。研究結果發現，CEO的自戀特質對於國際化深度與寬度有正向的影響。據此，更進一步探討CEO權力的影響。實證結果顯示，當CEO具有權力，對於自戀人格與國際化過程間的關係具有調節效果。在研究結果與實務貢獻上，本研究提出自戀CEO有助於企業的國際化活動，若能同時設定有效的管理方式，將可獲致自戀CEO所帶來的經營綜效。

This study examines the impact of CEO narcissism on firms’ internationalization decisions by using empire-building theory. This study collected data from 519 CEOs in Taiwan to analyze. The study found that CEO narcissism has a positive effect on the depth and breadth of internationalization. In addition, the influence of CEO power was investigated further. The results show that when CEOs have power, it has a moderating effect on the relationship between narcissism and the internationalization process. In this paper, we suggest that a narcissistic CEO can contribute to the firm’s internationalization, and that it is important to set up an effective management style to obtain the synergistic effect of a narcissistic CEO.