基於直接知覺論的中式現代化啤酒杯文創設計

Based on Functional Affordance the Research of the Chinese Modernization Beer Vessel Design

本文為使用者感性經驗價值導向中式現代化啤酒飲器的實驗設計研究。利用文化設計的三個層次與文化產品設計模式，將釀造啤酒的橡木桶與中國古代酒器造型結合，從直接知覺論概念的植入，幾何美學的設計實踐，構建造型飲杯的形式，面向市場需求，最終發表此原型設計。研究中以觀察法與問卷調查法分析使用者行為為設計評級。歸納傳統酒文化意象與現代極簡造型的直接知覺設計及取得雙項國家設計專利授權與消費者的評價。

In this paper, the experimental design research of a beer drinker is guided by the user's perceptual experience value. By utilizing the three levels of cultural design and cultural product design patterns, the oak barrels used for brewing beer are combined with the shape of ancient Chinese wine vessels. The process starts from the implantation of the concept of functional affordance, the design practice of geometric aesthetics, the construction of the form of the drinking cup, and the market demand, and finally this prototype design is published. In the research, the observation method and the questionnaire survey method were used to analyze the user behavior and rate the design. The conclusion summarizes the practical effects of traditional wine cultural imagery and modern minimalist design on consumers, as well as the practical effects of obtaining two national design patents.