從防疫文本思考新聞報道實踐中的認同建構策略：B站「健康中國」帳號的個案分析

Research on the Construction of Epidemic Prevention Identity: Analysis of Rhetorical Criticism in Chinese Mainstream Health Media’s Epidemic Prevention Videos

疫情期間，主流新聞媒體透過防疫視頻生產與傳播防疫文本，傳遞疫情資訊的同時，亦積極建構社會防疫認同。研究以語藝批評為研究取徑，將防疫文本視為具特定目的的行動，並運用戲劇理論分析文本內五因關係及其語藝動機，結合社會情境脈絡探討認同建構過程。研究發現，文本以「場景」主導論述語系，凸顯物質條件與客觀規律的重要性，並透過建構「個體—集體」命運共同體關係，消解彼此邊界，促成防疫認同。最終，在文本塑造的防疫認知與現實行為的互動中，形成整合認知、行動與經驗的防疫認同基模。

Epidemic prevention and control is a profound test of the government's capacity of the social governance. During this period, mainstream media produced and broadcasted epidemic prevention texts to deliver important information on epidemic prevention to the audience, and played a role in further realizing social awareness of epidemic prevention.This study focuses on epidemic prevention videos released by mainstream media in China, and attempts to explore how mainstream media constructs social epidemic prevention identity which on the theoretical perspective of rhetorical criticism. From this perspective, epidemic prevention text actually is a kind of rhetorical practice with a specific rhetorical motive, it contains a meaning structure which references to the social context. This study uses the dramatism theory to reveal the relationship of the pentadic network in the text, and meanwhile demonstrates the rhetorical devices and motive of the discourse to find out the process of the prevention identify construction . The study findings, there is a“scene-oriented”factor dominates the network of pentadic, and it reflects the rhetor’s emphasis on material conditions and objective laws, which is the device of the discourse.Besides, the rhetor constructing a community of the shared benefits between ''individual-collectivity'', which decomposing the boundary between them and so as to promote the identification of social epidemic prevention. Finally, the constructing meaning of the text and daily prevention practices reconstructed a cognitive schema which integrating cognition, behaviour and experience of health prevention.