「佛光山雲水書坊──行動圖書館」營運績效和推廣成效之研究

A Study on the Operational Performance and Outreach Effectiveness of the Fo Guang Shan 'Water and Cloud Mobile Library'

佛光山於全球設置56台行動圖書館，致力於提供偏鄉閱讀資源。本研究以「佛光山雲水書坊—行動圖書館」為對象，探討其在臺灣的營運績效與閱讀推廣成效。研究方法包括問卷調查，蒐集駕駛與義工對偏鄉學校學童閱讀興趣、家庭與校園閱讀風氣、學校支持情形、行動圖書館使用與推廣效果，以及政策滿意度等意見；並分析佛光山文教基金會近十年之資源投入與使用數據，輔以內部報告與會議資料，了解其行政管理與品質維繫機制。研究結果顯示，國內外政府與民間持續支持行動圖書館以縮減城鄉差距，並發展創新及差異化服務。雲水書坊在偏鄉閱讀推廣上，從營運統計數據及問卷調查結果顯示，成效理想；其完善的營運制度、自動化管理系統，以及文教基金會與義工的支持，當為關鍵。「雲水書坊—行動圖書館」服務能有效提升學童閱讀興趣與習慣，學童偏好圖畫書及科普、文學、歷史類書籍；家庭與學校亦展現高度支持，整體滿意度良好。

Fo Guang Shan has established 56 mobile libraries worldwide, demonstrating a sustained commitment to advancing equitable access to reading resources in rural and underserved communities. This study examines the 'Fo Guang Shan Cloud and Water Mobile Library' as a representative model, with a particular focus on its operational effectiveness and impact on reading promotion.
A mixed-methods approach was employed, integrating questionnaire surveys and longitudinal data analysis. The surveys collected perspectives from drivers and volunteers regarding students’reading interests, family and school reading environments, levels of institutional support, patterns of mobile library usage, and overall satisfaction with the service. In parallel, this study analyzes a decade of resource allocation and utilization data from the Fo Guang Shan Foundation for Buddhist Culture and Education, supplemented by internal reports and administrative records, to evaluate management practices and quality assurance mechanisms.
The findings indicate that mobile libraries function as an effective strategy for reducing urban–rural disparities in access to knowledge, supported by sustained collaboration between public and private sectors. Both operational statistics and survey results demonstrate that the Cloud and Water Mobile Library has achieved significant and measurable outcomes in promoting reading in rural areas. Its effectiveness can be attributed to a well-structured operational model, integrated automated management systems, and strong institutional and volunteer support.
The program shows a clear impact on enhancing students’reading engagement and habits. Students exhibit strong preferences for picture books, as well as popular science, literature, and history materials. High levels of support from families and schools further reinforce the program’s success, with consistently positive satisfaction reported across stakeholders.
In conclusion, the 'Cloud and Water Mobile Library' represents a scalable and sustainable model for promoting reading equity. Its integration of community engagement, institutional support, and adaptive service design offers valuable insights for global initiatives aimed at reducing educational inequality and fostering inclusive access to knowledge.