「大人味」設計特質及對動漫周邊喜好度影響

Research on the Design Characteristics of“Acquired Taste”Anime Merchandise

以成人消費者為對象的穿戴類動漫周邊，相較於收藏型角色模型，在設計和企劃上需更加注重商品是否適合社交場合。研究發現，成年消費者對於具有「大人味」的動漫商品具有較高的喜好度，這類產品在設計上較不強調動漫元素，更容易於融入日常生活。研究發現，對動漫周邊的「大人味」認知因年齡而異，喜好度則因性別有所不同。台灣業者偏重兒童向動漫周邊，建議應投入更多資源於「大人味」周邊開發。研究架構「大人味」動漫周邊設計模式，包括「高雅質感」、「低調洗鍊」、「時代經典」和「時尚藝術」等設計原則，並提供一個包含多種設計手法的「資料庫」供從業人員參考。此模式旨在提供一個實用的框架，供後續學者和設計人員擴充和修正，以更全面滿足成年消費者對動漫周邊的需求。

Wearable anime merchandise targeted at adult consumers requires greater emphasis on social suitability in design and planning than collectible character models. Research indicates that adult consumers show a higher preference for“acquired taste”merchandise which tends to downplay overt anime elements to integrate seamlessly into daily life. Studies have noted that perceptions of this“acquired taste”vary with age, while preferences differ by gender. Given the Taiwanese industry’s current focus on children-oriented products, it is recommended to invest more resources into developing“acquired taste”merchandise. This study establishes a design model for such merchandise, encompassing principles such as“sophisticated quality”,“subtle refinement”,“timeless classic”, and“fashionable artistry”, while providing a“method bank”of various design techniques for professional reference. This model aims to provides a practical framework for scholars and designers to expand and refine, meeting the diverse needs of adult consumers for more comprehensively.