解碼環境企業社會責任對員工親環境行為的關聯──環境熱情的中介角色與依附焦慮的調節角色

Decoding Environmental CSR–Behavior Link: The Mediating Role of Environmental Passion and the Moderating Role of Attachment Anxiety

根植於刺激－有機體－反應（S-O-R）模型為理論基礎，本研究探討組織環境企業社會責任（CSR）如何透過員工心理機制影響其親環境行為。環境CSR為外部刺激，能激發員工的環境熱情，進而促使其展現親環境行為。研究納入依附理論中的依附焦慮作為調節因子，補充S-O-R模型中有機體階段的個人特質作用，建構並驗證一綜合性理論模型。以246位已公布2024 ESG報告書的企業員工為樣本，研究結果顯示：（1）環境CSR正向影響環境熱情；（2）環境熱情正向影響親環境行為；（3）環境熱情在環境CSR與親環境行為間具中介效果；（4）依附焦慮在環境CSR與親環境行為間具調節效果。本研究不僅拓展S-O-R模型應用，也為企業推動永續發展與員工綠色行為的管理提供理論與實務啟示。

Grounded in the Stimulus-Organism-Response (S-O-R) theoretical framework, this study investigates how organizational environmental Corporate Social Responsibility (CSR) influences employees’pro-environmental behavior through psychological mechanisms. Environmental CSR acts as an external stimulus that fosters employees’environmental passion, which in turn promotes ecofriendly actions. To enrich the organism stage of the S-O-R model, attachment anxiety—derived from attachment theory—is introduced as a moderating factor, highlighting the role of individual traits. Based on a sample of 246 employees from companies that published 2024 ESG reports, the results reveal: (1) environmental CSR positively affects environmental passion; (2) environmental passion positively affects pro-environmental behavior; (3) environmental passion mediates the relationship between environmental CSR and pro-environmental behavior; and (4) attachment anxiety moderates the relationship between environmental CSR and pro-env ironmental behavior. This study not only extends the application of the S-O-R model, but also offers theoretical and practical insights for organizations aiming to promote sustainability and manage employees’green behavior.