泰國曼谷華語導遊教材編寫設計──以體驗泰式按摩為主

Design and Development of Chinese Tour Guide Training Materials for Bangkok, Thailand: Focused on the Experience of Thai Massage

本論文探討如何設計一套專門針對泰國華語導遊的培訓教材，其中重點介紹泰式按摩的歷史起源、文化背景、技術特徵及相關儀式。隨著華人遊客數量的增加，導遊在文化項目講解中的專業能力顯得尤為重要。然而，現有的華語教材無法充分滿足導遊在這方面的需求，特別是在傳達泰式按摩的深厚文化背景時存在不足之處。因此，本論文通過文獻分析法和問卷調查法，對已出版的導遊教材進行分析，並根據導遊實務的田野調查反饋，進一步優化編寫的教材內容。研究共分為三個階段：第一階段，研究者選擇兩部華語導遊教材作為分析對象，依據「針對性、實用性、科學性、趣味性與系統性」五性原則，檢視其教材設計之優劣；第二階段，研究者基於自身累積的導遊工作經驗，親自帶團進行導遊實務測試，並通過問卷調查收集遊客的反饋，這些反饋為教材的改進提供了重要依據；第三階段，研究者綜合遊客回饋與專家評鑑意見，對教材進行進一步修改與完善，最終完成一課兼具文化深度與實務導向的導遊華語教材。本論文的核心是以體驗泰式按摩為主的導遊華語教材編寫設計，在導遊實務中，這課教材在專業性和實用性方面得到了華人遊客的認可，本研究的成果期望能填補了華語導遊培訓教材的空缺，也為未來的教材編寫提供一些經驗。未來這一系列主題教材順利開發後，期望能為提升泰國文化旅遊業的國際競爭力做出積極貢獻。

This research focuses on designing a specialized training textbook for Chinese-speaking tour guides in Thailand, emphasizing the history, cultural background, technical features, and rituals of Thai massage. With the rise in Chinese tourists, the ability of tour guides to effectively convey cultural knowledge is crucial. Existing textbooks do not fully meet these needs, particularly in explaining the cultural depth of Thai massage. This study uses content analysis and questionnaire surveys to evaluate current textbooks and refine a new one based on field research feedback. The research is divided into three phases: In the first phase, the researcher analyzed two existing tour guide textbooks to evaluate their strengths and weaknesses in terms of relevance, practicality, scientific, interest, and systematic principles. In the second phase, the researcher leveraged their accumulated experience as a tour guide to personally lead groups and conduct practical tests. Feedback from tourists was collected through questionnaires, providing critical insights for improving the textbook. In the third phase, the researcher incorporated both the tourist feedback and expert evaluations to carry out final revisions and enhancements, resulting in a textbook that balances cultural depth with practical application. The primary goal is to create a Chinese-language guidebook centered on Thai massage, which has been well-received for its professionalism and practicality. This study aims to address gaps in training materials for Chinese-speaking guides and provide guidance for future textbook development, ultimately enhancing the international competitiveness of Thailand's cultural tourism industry.