科技創新對企業採購意願影響之研究

A Study on the Impact of Technological Innovation on Enterprise Purchase Intention

隨著電子元件市場全球化發展趨勢加速，企業在技術創新領域扮演關鍵角色。本研究以電子零組件產業中採購人員為對象，探討其創新作為如何影響客戶的採購傾向，並分析知覺價值與採購意願之關聯性。研究設計採問卷調查，針對電子產業中採購人員進行資料蒐集。
本研究架構提出三項理論假設，涵蓋科技創新對知覺價值與採購意願間的直接與間接關係。實證分析結果顯示，科技創新不僅直接影響採購意願，亦對知覺價值產生正向影響。根據研究發現，建議企業應持續投入創新資源，提升價值，並強化與客戶間的知覺連結，以提升市場競爭力。

The globalization of the electronic components market highlights the critical role of enterprises in technological innovation. This study examines procurement personnel in the industry to explore how innovation shapes purchasing tendencies and to analyze the link between perceived value and purchase intention. Data were collected through a questionnaire survey.
The framework proposes three hypotheses concerning the direct and indirect effects of technological innovation on perceived value and purchase intention. Empirical findings show that innovation not only directly increases purchase intention but also positively influences perceived value.
These results suggest that enterprises should consistently invest in innovation to enhance value creation and strengthen perceived connections with customers, thereby improving competitiveness in global markets. This study underscores the strategic significance of innovation in procurement decisions within the electronic components sector.