當#BetterPoster遇上直式海報：視覺設計原則與再設計思考

#BetterPoster Meets Portrait Posters: Visual Design Principles and Redesign Considerations

傳統學術海報因內容過於密集、資訊層次不清及缺乏有效視覺引導，常使觀眾難以迅速掌握重點，降低了學術交流效率。本文介紹#BetterPoster設計概念，闡述其如何結合認知負荷理論與視覺傳達原則，改善資訊呈現方式，並提出適用於台灣常見直式海報的調整策略。#BetterPoster透過放大核心訊息、簡化文字、採用分層式資訊揭露及二維碼連結延伸資料等設計手法，以降低外在認知負荷、促進現場互動並提升資訊記憶。本文亦提出直式排版的最佳化建議，包括調整核心發現區比例、強化字體及明確化資訊層級，以符合中文閱讀習慣與視覺預期。整體而言，#BetterPoster應被視為一種可依研究內容及受眾需求靈活應用的設計思維，而非固定模板，可協助研究者以更具吸引力的方式傳遞學術成果。

Contemporary academic posters often suffer from excessive information density, poor hierarchical organization, and limited visual guidance, which hinder the rapid comprehension of key findings and reduce the effectiveness of scholarly communication. This paper introduces the #BetterPoster design framework, which integrates cognitive load theory and visual communication principles to optimize information delivery. It also proposes adaptations for portrait-format posters commonly used in Taiwanese academic settings. The #BetterPoster approach prioritizes the amplification of core messages, simplification of text, use of progressive information disclosure, and integration of QR codes to link supplementary content. These design strategies aim to reduce extraneous cognitive load, increase audience engagement, and improve information retention. In addition, the paper recommends adjustments for portrait orientations, such as resizing the core findings area, refining typography, and enhancing the information hierarchy to align with Chinese reading patterns and cultural visual norms. In conclusion, #BetterPoster should be viewed as a flexible design framework rather than a rigid template, empowering researchers to communicate their findings with greater clarity, impact, and audience resonance.