| 英文摘要 |
This study responds to the challenges faced by higher education in the data-driven era and explores how diverse and innovative teaching strategies can cultivate data analysis competencies among humanities and social science students. The study adopts a hybrid innovative teaching model integrating Outcome-Based Education (OBE) and Project-Based Learning (PBL), incorporating the instructor’s practical experiences across industry, government, and academia. Through this integration, the course design aims to combine theoretical depth with practical relevance, thereby fostering students’understanding of statistics and data analysis in both academic and professional contexts. A mixed-methods approach was employed, combining quantitative pre- and post-tests with qualitative feedback analysis, to evaluate the learning outcomes of 36 students in the humanities and social sciences. The results reveal that after the implementation of the innovative teaching design, students’anxiety toward statistics significantly decreased, while their interest in learning, data interpretation skills, and statistical application abilities all improved substantially. Student feedback further indicates that project-based tasks and industry-oriented course components facilitated the application of classroom knowledge to real-world problems and workplace scenarios, enhancing both problem-solving competence and career readiness. Overall, the findings demonstrate that the hybrid OBE–PBL model effectively strengthens students’data literacy and bridges the gap between theoretical learning and practical application. This study not only proposes a pedagogical framework for improving statistics and data analysis instruction but also provides empirical insights into how general education can cultivate graduates with interdisciplinary thinking and industry alignment—embodying the core vision of learning for the future. |