開放學生運動員姓名、形象與肖像（NIL）之影響與應對

The influence of and response to the exploitation of the name, image, and likeness (NIL) rights of American student-athletes on the protection of the rights and interests of student and professional athletes in Taiwan

本文側重於美國法制對於學生運動員姓名、形象與肖像於開放授權後所引發的影響與應對，並對法院相關判決及聯邦層級立法草案的規劃內容為整體性的整理與介紹。並循此基礎，為長遠的法制基礎與產業發展提供建議的變革方向，作為國內相關問題的借鏡。諸如主張應鬆綁我國各級選手姓名、形象與肖像相關權益的限制，以及將學生運動推向產業化發展的制度建議；期許我國在運動部成立之際，不論是對職業或學生運動，都能以長遠計，求百年興。

This paper focuses on the impact and responses to using student athletes' names, images, and likenesses after granting open licensing under the U.S. legal system. It provides an overview and analysis of relevant court rulings and the content of proposed federal legislation. Building on this foundation, the paper offers long-term legal and industrial development recommendations, serving as a reference for addressing similar domestic issues. These include proposals to relax restrictions on the rights to names, images, and likenesses of athletes at all levels in our country and institutional recommendations to promote the industrialization of student athletics. As our nation prepares to establish a sports ministry, it is hoped to adopt a long-term perspective and strive for the sustainable development of both professional and student athletics.