改變遊戲規則？便利商店的「社會創新」研究

Change the Rules of the Game? Convenience Store ''Social Innovation''

本文旨在討論台灣便利商店透過政策擴散結合商業應用的社會創新案例，發展模式係基於便利商店因其經營模式成為社區資源網絡及支持系統，同時使便利商店成為社區網絡節點的一環。案例當中，便利商店透過與政府社會救助政策和與圖書館合作的方式，在地方性質的社會空間當中發揮公益性的社會作用。本文透過以統一超商為主的便利商店發展案例討論，指出「社會創新｣即是企業能夠紮根於在地性的經濟活動，並能融入當地社會網絡的價值性重塑與公益性的實踐性活動。
本文結論認為，透過便利商店網絡特性與政府社福政策間適度聯結與緊密結合，使便利商店由過去的連鎖服務業的商業形象，轉型為紮根於地方社區的重心角色之一。同時，藉由此提供了政策與產業間相互引領，並能作為跨越傳統創新的企業創新典範之一。

The purpose of the thesis is to discuss social innovation cases in Taiwan convenience stores that combine business applications through policy diffusion. The development model is based on convenience stores becoming a community resource network and support system for their business model while making convenience stores a part of community network nodes. In this case, the convenience store plays a non-profit social role in the local social-spatial through the government social assistance policy and cooperation with the library. Through the case study of 7-11, this paper points out that ''social innovation'' is the value reshaping and public welfare practice that enterprises can take root in local economic activities and integrate into local social network activity.
The conclusion is that through the appropriate connection and close interaction between the convenience store network characteristics and the government social welfare policy. The convenience store has transformed from the commercial image of the past chain service industry to one of the key players rooted in the local community. Leading with industry and being one of the models of corporate innovation that spans traditional innovation.