台灣社區產業發展中非營利組織角色之研究：以新故鄉文教基金會輔導桃米社區為例

The Role of NPO in Rural Community Industrialization: the Case of New Homeland Foundation and the TAOMI Ecovijllage After the Chichi Earthquake

埔里桃米社區，已然蛻變成生態旅遊的社區產業發展典範。桃米生態村成功的關鍵因素，實係新故鄉文教基金會與社區發展協會的角色扮演與功能展現。研究發現：一、新故鄉文教基金會以其平台與夥伴角色，全程陪伴，整合來自政府、企業、學界的資源，培養社區自立更生條件。二、桃米社區發展協會從社區成員的轉變為基礎，進而發展社區產業。三、新故鄉文教基金會與桃米社區發展協會合作無間，裨益凝聚社區共識，協力推動計畫。

The Taomi community, located in Puli Nantou, has become a distinguished ecotourism village and paradigm of community industrialization in Taiwan. The key factors of successful development of Taomi was that New Homeland Foundation (NHF)and Taomi Community Development Association has perform the variety roles, such as company, platform, mediator, and educator, properly. They made every effort to integrate resources from government, businesses, academic groups, and other communities, and to cultivate the conditions of self-reliance of Taomi community. There are three major findings from this study. The first finding is about the Taomi village before and after the 9-21 earthquake. Before the earthquake happened, the Taomi village was little known; villagers did not have community consciousness and felt alienated from their homeland. After the earthquake, villagers participated rebuilding their homeland; thus their attitudes of indifference and opposition have been changed to consensus and identification with their homeland. Furthermore, they were willing to participate the community rebuilding. The second finding is about the motivation, process and transformation of the villagers' participation in the community rebuilding effort. On one side, the villagers lost jobs; they needed work. On the other side, they recognized the community concepts presented by the NHF and wanted to make their community better. After their participation, personal transformation happened—their life attitudes were changed, there was more interaction with other community people, and their family life was improved. They were proud of the Taomi village. The third finding is about their participation in organized participatory learning programs provided by the NHF. The ecological programs were designed to know about the community assets. At first, they did not have interest in the programs or confidence in themselves. Through encouragement and inspiration from the instructors, they gradually became active learners and gained the certificate as eco-tourism guides, which directly changes the community from an agriculture economy to an eco-tourism agricultural village.