AI媒體的美麗與哀愁：《媒體管理與人工智慧》書評

AI Media in Transition: Book Review of Media Management and Artificial Intelligence

本文評論Alex Connock的著作《媒體管理與人工智慧》。該書探討人工智慧如何介入媒體產業在開發、製作、發行和變現四階段的價值創造，亦介紹人工智慧技術分類及其在電腦視覺、生成對抗網絡與自然語言處理等領域的媒體實務應用。人工智慧正重塑媒體平台企業、內容創作者與新創公司的商業模式，帶來提高效率的機會，但也伴隨深偽、隱私等挑戰。此書為生成式人工智慧問世後，媒體管理的重要開端著作。

Alex Connock’s book, Media Management and Artificial Intelligence, analyzes AI’s impact on the media industry. Using a four-stage media value creation model (development, production, distribution, and monetisation), it details AI applications and technologies like computer vision, generative adversarial networks, and natural language processing. AI reshapes business models of media platforms, producers, and pioneers, bringing opportunities and challenges. It’s considered an important initial work in AI media management.