《簡而言之》頻道中「大麻」議題動畫之色彩再現

Color Representation of The Animation about the Marijuana Issue in The Channel Of ''Kurzgesagt-- In A Nutshell''

德國《簡而言之》（Kurzgesagt–In a Nutshell）是一個以科學為基礎的動畫頻道，透過提取研究論文中的主要資訊，經過事實查核和複雜性評估，處理爭議性話題，並以研究為基礎設計腳本與動畫。本研究旨在探討色彩與研究論述之間的關係，並以「大麻合法化」的動畫作品為個案進行文本分析，透過分析畫面內容、對話及意義，討論其背景、象徵與物件顏色的使用方式。研究結果顯示，色彩在傳遞語詞中正面或負面情緒時扮演了重要角色，特別是在引用研究論述時，色彩可以為研究中的詞彙創造形象感知與觀察範疇。鄰近色與對比色的使用能在視覺上連結相似的概念與關連的語彙，如「黃色、綠色」、「紫色、粉色」的配色方案，能再現關於「風險」概念的配色方案，並連結到表達安全與危險、個人與社會、健康與風險等研究論題中的概念與爭議論述。總體而言，色彩作為一種社會符號資源，不僅在概念與論述的視覺上創造意義，還可能影響受眾的情感、態度與對議題的理解。本研究建議未來可進一步探討不同文化背景的受眾反應及創作者的配色創作歷程。

Germany’s ''Kurzgesagt-- In a Nutshell'' is a science-based animation channel that extracts key information from research papers, undergoes fact-checking and complexity assessment, cites sources to handle controversial topics, and designs scripts based on research to create animations. Due to the lack of concrete images and colors in research discourse, the purpose of this study is to explore the relationship between color and research discourse. Using animated works on‟marijuana legalization”as a case study, the research analyzes the vocabulary and corresponding colors through text analysis to investigate how color conveys controversial research topics. This study adopts a textual analysis method, with the scope of analysis including visual content, dialogue, and meaning. It discusses the background, symbolism, and the use of object colors, with a particular focus on the role of color in conveying positive or negative emotions through words. Additionally, it explores how the work connects its color choices and design significance through vocabulary. Research results indicate that color transformation plays a framing role in case studies. When citing research discussions, colors can create a sense of imagery and observational scope for the vocabulary used in the study. The use of adjacent and contrasting colors can visually link similar concepts and related vocabulary. By employing combinations of‟yellow, green”and‟purple, pink”color schemes can be recreated to represent the concept of‟risk”linking discussions on concepts such as safety and danger, individual and society, health, and risk in research topics. Overall, color, as a social symbolic resource, not only creates meaning visually in concepts and discourse but can also influence the audience’s emotions, attitudes, and understanding of issues. It is recommended that future research further explore audience reactions from different cultural backgrounds and the color creation process of creators.