藝術圖像的語意標記與詮釋：使用者與編目者對「屬於」與「關於」的比較分析

Semantic Tagging and Interpretation of Art Images: A Comparative Study of ''Ofness'' and ''Aboutness'' between Users and Catalogers

本研究結合潘諾夫斯基圖像學理論與沙特福德圖像主題分析方法，探討創意設計領域使用者對線上展覽圖像之「屬於」與「關於」層面的感知。研究採用使用者任務測試與深度訪談，分析使用者以關鍵詞描述藝術圖像主題的方式，並與編目者所使用的詞彙進行比較，以揭示兩者之間的語意差距。研究結果顯示，使用者在僅觀看圖像時，多以描述性關鍵詞聚焦於初步主題，而編目者則使用涵蓋初步與深層主題的詞彙。當使用者閱讀詮釋資料後，其所選擇的關鍵詞呈現出更高的專指性。本研究進一步提出縮小語意落差的建議，並探討如何優化數位博物館系統與提升使用者體驗。

This study integrates Panofsky’s iconology theory with Shatford’s subject analysis framework to examine how users in the creative design field perceive the ''ofness'' and ''aboutness'' of images in online exhibitions. Employing user task testing and in-depth interviews, the study analyzes how users describe the themes of artistic images using keywords and compares these descriptions with the terminologies used by catalogers to identify semantic gaps. indicate that when viewing images alone, users predominantly employ descriptive keywords focusing on initial themes, whereas catalogers utilize terms that encompass both initial and deeper thematic levels. After reading interpretive metadata, users adopted more specific terms. After reading interpretive metadata, users tend to adopt more specific keywords. This study provides concrete recommendations for bridging semantic gaps, optimizing digital museum systems, and enhancing user experience.