天光雲影共徘徊：小米數位生態系的邏輯創造與身份形成

Sky-light and Cloud-shade Coupled to Wander: Logic Creation and Identity Formation of the Xiaomi Digital Ecosystem

數位生態系是被數位平台與傳統邏輯共同影響與塑造的流動組織，其身份來源於組織層次的制度邏輯。然而，令人困惑的是，數位生態系身份到底由哪些制度邏輯動態構成，這一點鮮為人知。為了揭示數位生態系身份的制度內涵，我們援引流動組織與制度邏輯視角，來探討身份與邏輯的變化。對小米的個案分析表明，數位生態系身份涵蓋了平台、社區、市場與公司四種邏輯類型，不同邏輯的凸顯性隨時間而變化。其中，業務結構背景化與商業模式連貫化是數位生態系身份動態穩定的關鍵機制。我們的研究對生態系身份、流動組織、制度邏輯數位轉向作出了貢獻。

The digital ecosystem is a fluid organization shaped by the collective influence of digital platforms and traditional logics, with its identity rooted in the institutional logic of organizational hierarchies. However, the dynamic composition of institutional logics that constitute the identity of the digital ecosystem remains relatively unknown. To explore the institutional essence of the digital ecosystem’s identity, we draw on the perspectives of the fluid organizations and institutional logics to examine the changes in identity and logic. A case analysis of Xiaomi indicates that the identity of the digital ecosystem encompasses four types of logics: platform, community, market, and company, with the prominence of different logics changing over time. Among these, the contextualization of business structures and the coherence of business models emerge as key mechanisms for the dynamic stability of the digital ecosystem's identity. Our research contributes to the understanding of ecosystem identity, fluid organizations, and the digital transition of institutional logics.