建立在地生態系統以落實大學社會責任：以新竹東門市場開門工作室為例

An Ecosystem Approach to Deliver University Social Responsibility: The Case of KhuiMng Studio in Hsinchu Don gmen Market

教育部推動「大學社會責任實踐（USR）計畫」使大專院校投入地方發展。在完成USR專案的同時，如何促進場域永續發展，成為這項政策的重要指標。為探究「大學實踐社會責任的永續性如何可能」，本研究以國立清華大學在2015- 2022年間，與新竹市政府合作推動新竹東門市場活化為案例，運用生態系統和社會資本理論分析清華大學建立「開門工作室」執行團隊，在沒落的新竹東門市場中開展網絡、累積社會資本、建立生態系統的過程，令市場重新成為新竹市民的生活圈一環。研究結果顯示，大學透過取得信任、佔有既有網絡中的橋接位置，以掌握資訊優勢及控制優勢，成為社會資本儲存庫，在既有網絡中開展最小可行生態系統，以促進多元中心的生態系統發展來實現USR的永續性。

Since its inception by the Ministry of Education in Taiwan, the“University Social Responsibility (USR)”initiative has encouraged universities to engage actively in community rejuvenation and economic growth. Universities must focus on sustainable development in their areas while undertaking USR projects, as this serves as a key measure for this initiative. This study delves into how USR efforts can foster sustainability, centering on the collaboration between National Tsing Hua University (NTHU) and the Hsinchu City government in reviving the Hsinchu Dongmen Market from 2015 to 2022. With“KhuiMng Studio”spearheading operations, NTHU team established a robust network within the market, building social capital and fostering a self-sustaining community. Post-project, the once-fading Dongmen Market has become a vibrant tourist spot in Hsinchu, fully integrated into the community’s daily fabric. The study findings suggest that universities, by serving as hubs of trust and occupying bridging positions in networks, can gain access to information benefits and control benefits. This allows universities to become repositories of social capital, establish a minimum viable ecosystem (MVE), and eventually play a central role in developing a multi-centric ecosystem that upholds the enduring success of USR projects.