臺灣Airbnb性別友善房東的待客之道：接待實作與策略背後的性別意涵

The Hospitality Practices of LGBT-Friendly Airbnb Hosts in Taiwan

Airbnb作為全球共享住宿最大的供應者，儘管在臺灣尚未正式合法化，卻對地方觀光產業具有一定影響力。值得注意的是，臺灣Airbnb平臺上出現一群自主標籤「性別友善」的房東，呼應近年來臺灣社會中性別平權運動的發展。為了進一步理解這群性別友善房東與一般Airbnb房東之間的特性，以及性別友善標籤在接待實踐中可能造成的影響，本研究透過深入訪談15名Airbnb性別友善房東，探討「性別友善」在接待實作中的性別意涵。研究結果發現，這群Airbnb性別友善房東在接待上表現出三大特性：其一，性少數房東在性傾向的揭露上，仰賴與房客之間的互動。若是房客沒有主動提及性別相關的話題，性少數房東不會主動談論自身的性傾向，此時性別友善房源便與一般的共享住宿無異。其二，性別友善的Airbnb房源，實則是房東透過物件來表達自我身分認同的空間，並在接待中展演出對於家的想像。其三，面對經營中因性或性別所造成的人身安全危險與困擾，無論是性少數或是非性少數房東，皆能夠自主發展出生存與經營上的策略，避免與房客之間的不愉快及潛在的負評。綜合以上發現，本研究不僅揭示性別友善標籤的複雜性，亦凸顯性別在Airbnb接待實作中的重要角色，並且提出對於未來相關研究的啟示與反思。

Airbnb, as the world’s largest provider of shared accommodations, holds a certain level of influence in Taiwan's tourism industry, despite not being legalized. Notably, there is a group of Taiwanese Airbnb hosts who voluntarily label their listings as LGBT-Friendly in their profiles, echoing the development of gender equality movements in Taiwanese society in recent years. To comprehend the characteristics and the impact of Taiwanese LGBT-Friendly hosts, this study conducted in-depth interviews with 15 Airbnb LGBT-Friendly hosts, further analyzing and discussing the gender implications in their hosting practices. Findings from interviews reveal three main characteristics of these gender-friendly Airbnb hosts in their hosting practices: Firstly, sexual minority hosts rely on interactions with guests for the disclosure of their sexual orientation. If guests do not bring up gender-related topics, they don’t necessarily discuss their own sexual orientation. Secondly, LGBT-Friendly Airbnb listings serve as spaces where hosts express their self-identity through objects and perform their imagination of home during the reception. Lastly, facing potential safety risks and conflicts related to gender and sexuality, hosts can develop their own strategies. These strategies aim to avoid unpleasant experiences with guests and negative reviews. The findings of this study aim not only to fill the gap in gender research within the hospitality industry but also to serve as a reference for future accommodation operators in implementing LGBT-friendly hospitality practices.