日本漫畫的改編互媒認知基模初探：《小太郎一個人生活》個案探討

Preliminary Investigation into the Cognitive Schemas Underlying the Intermediality of Manga Adaptations: A Case Study of the Adaptation of Kotaro Lives Alone

本研究結合互媒性的理論基礎以及認知科學的觀點，透過日漫改編個案分析試圖了解改編認知機制。主要結果顯示（1）媒介屬性相似程度的感知會影響忠實呈現的評估；（2）個人偏好習慣會降低改編認知基模的影響；（3）失敗案例記憶會形成僵固化的改編認知捷思；（4）「眞實感」的感知程度與詮釋差異會影響眞人版改編的評價；以及（5）改編作品觀看前後會出現「互媒性定錨策略」與「互文性定錨策略」的轉換。

The present study combined cognitive perspectives and intermediality theory to investigate the cognitive mechanisms underlying viewers’reception of Japanese manga adaptations to other media. The results from a case study regarding the adaptation of Kotaro Lives Alone provide the following findings. First, viewers’assessment of fidelity heavily depends on their perception of the adapted medium’s specificity or similarity to the source material. Second, personal preferences reduce the applicability of cognitive schemas to the understanding of the reception of such adaptations. Third, memories of unsuccessful adaptations may cause viewers to form rigid heuristic frameworks. Fourth, viewers assess live-action adaptations on the basis of how well these adaptations stay true to the source material. Finally, viewers’intermedial and intertextual anchoring strategies may change after they view a manga adaptation.