螢光幕後的籠絡工程：習近平時代對中國電視劇民營企業的大統戰分析

Cooptation Behind the Screen: An Analysis of the Grand United Front Work on Chinese Private TV Drama Enterprises during the Xi Era

中共於2021年頒布修訂的「中國共產黨統一戰線條例」，體現了習近平新時代下建構大統戰格局的新要求。其中將「新的社會階層人士」納入統戰對象，企圖籠絡新媒體與民營企業姓黨，爭取廣泛的群眾支持，以鞏固黨中央的政治權力。本文以中國電視劇民營企業此一重要群體為對象，透過大數據與質性研究的混合性方法，分析2012年至2022年間的電視劇備案數據和資金扶持名單。研究發現，中共視不同時機與對象，交互運用市場利益、官方或非官方職位籠絡等手法，企圖在統戰循環路徑中打造緊密的關係網絡，使統戰工作更加穩固與持續。

The revised Chinese Communist Party United Front Work Regulations, promulgated by the CCP in 2021, reflect new requirements for constructing a united front under Xi Jinping’s leadership in the new era. This legislation designates“individuals from new social strata”as targets of the united front, aiming to co-opt new media and private enterprises to align with the Party’s objectives, thereby garnering broad public support to consolidate the political power of the Party Central Committee. Focusing on Chinese private television drama enterprises as a crucial group, this paper employs a mixed-methods approach combining big data and qualitative research to analyze television drama registration data and funding support lists from 2012 to 2022. The research reveals that the CCP strategically leverages market interests and cooptation techniques—including both official and unofficial positions—based on specific opportunities and targets. The goal of this is to construct a tight network within the united front cycle, ensuring the stability and continuity of united front work.