播客主持人的媒體倫理認知初探

自媒體興起帶來新的倫理課題，國外已出現播客媒體倫理的爭議與相關研究，而2020是台灣播客元年，播客創作者與收聽聽眾快速成長，讓播客處於蓬勃發展階段，然國內卻無播客倫理方面的研究，故本文旨在初探播客主持人對媒體倫理認知與關注的倫理面向以及媒體倫理該應由誰規範。本研究以質性研究訪談台灣八位播客主持人，研究結果為：一、播客主持人認為媒體倫理是重要的，但認為聽眾不在乎媒體倫理且媒體素養普遍不足、容易被操弄。二、播客主持人對媒體倫理中的不涉及隱私、負責任、保持中立客觀、避免對立、真實、保護著作權、內容多樣性、禁止歧視和分級制度有所關注。三、播客主持人認為播客的媒體倫理應由播客社群、組織協會或平台規範，政府不應涉入。

The rise of self-media has brought new ethical issues. There have been controversies and related research on podcast media ethics abroad, and 2020 is the first year of podcasts in Taiwan. The rapid growth of podcast creators and listeners has made podcasts in a stage of vigorous development. There is no research on podcast ethics, so this article aims to explore the ethical aspect of podcast hosts' cognition and concern for media ethics and whoshould regulate media ethics. This study conducted a qualitative research interview with eight podcast hosts in Taiwan. The findings are as follows: 1. The podcast hosts think that media ethics is important, but they think that the audience does not care about media ethics, and the media literacy is generally insufficient and easy to be manipulated. 2. The host of the podcast pays attention to the non-privacy, responsibility, neutrality and objectivity, avoidance of confrontation, authenticity, protection of copyright, content diversity, prohibition of discrimination and classification system in media ethics. 3. Podcast hosts believe that podcast media ethics should be regulated by podcast communities, organization associations or platforms, and the government should not be involved.