快時尚品牌服裝吊牌視覺設計之研究

Study on the Visual Design of Hangtags for Fast Fashion Brand Apparel

本研究旨在探索快時尚品牌服裝吊牌視覺設計對品牌形象構建的作用。研究重點包括：吊牌中不同設計元素的結合和印刷工藝對最終視覺效果的影響、以及吊牌如何在品牌敘事中塑造形象。主要研究範圍聚焦於排版、色彩、產品信息、印刷方法等方面，結合品牌案例進行研究。限於資源，研究將使用個案分析法，選取有限品牌案例和特定市場進行分析，其結論可能不適用於所有地區。研究旨在深入分析快時尚服裝品牌吊牌的視覺效果，通過分析選取的幾個案例歸納出快時尚品牌服裝吊牌的設計元素如何影響視覺效果。研究流程包括確定研究主題、文獻回顧、案例分析和提出優化建議。期望通過此研究，為快時尚品牌提供有助於提升品牌形象的相關建議。

This study is dedicated to investigating the role that visual design in hang tags plays in the brand image construction of fast fashion labels. The focus lies on the integration of design elements and the impact of printing techniques on the overall visual impression, as well as the hang tags' role in brand storytelling. Concentrating on typography, color, product information, and printing methods, the research will incorporate case studies. Due to resource constraints, a case study methodology will be employed, analyzing a select number of brand cases and specific markets, with results that may not apply universally. The aim is to deeply understand the visual effects of fast fashion brand hang tags and how they influence perception. The research will include defining the theme, reviewing literature, analyzing cases, and formulating enhancement recommendations. The ultimate goal is to provide actionable insights for fast fashion brands to improve their brand image.