台北市節能減碳政策之研究：以政策行銷角度分析   全文下載

A Study of Taipei City’s Policies for Energy Saving and Carbon Reduction: Policy Marketing Perspective

The fundamental value of a democratic society in the policy making process has always been the preferences of the general public. Therefore, the implementation of policy means not only the pursuit of rationality and ac-countability, but also the necessity of“marketing”its policies vigorously in order to gain support from the public. This paper uses a policy marketing perspective to analyze the processes of the Taipei City Government’s drive for energy-saving and carbon reduction. The main purpose of this research is determining if these marketing actions facilitate the output of energy-saving and carbon reduction policies. After empirical analysis and interviews, it concludes that the informing/educating approach would be the best way for governments to promote relevant environmental policies. Also, a better in-teraction with some partner groups may facilitate the obtaining of the goal of low carbon-emission life.