| 英文摘要 |
It is said that the over-competition for limited advertisements has caused the underdevelopment of Taiwan video industries. However, the argument might go intuitively that neglects the unproductive aspect of the advertisement-oriented structure. This article tries to explain the ceiling of marketing spending from industrial capital would lead the capital of video industry to develop windowing system for price discrimination and become a productive sector, which is able to fulfill expanded-reproduction. By illustrating this based on materials from U.S., this article argues that the abnormal expansion of advertisements in the 1990s, which was triggered by deregulation of market that released the accumulated potential of private consumption in Taiwan, made the capital of video industry busy on establishing new channels as many as possible, rather than improving the productive investment in this sector. This phenomena is described as the circulation part of capital has dominated the whole process. After the end of abnormal expansion of advertisements in the early 21st century, the crowded exhibit ion market, which was supported by poor production sector, bought cheaper foreign products to sustain the vulnerable system while the monthly fees from subscribers have been used partially in programming. This miserable unproductive aspect of Taiwan video industry have made the production sector shrinking further. |
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