NCC的行為管制：困境與建議

NCC's Conduct Regulation: Dilemma and Suggestion

NCC (National Communications Commission) was established in the year of 2006 and responsible for the development of the media, telecommunication and Internet Industries in Taiwan. In order not to directly interfere with the contents, NCC expects to mandate the diversification of structure to keep the contents diversity. However, the conduct regulation is still necessary to maintain market competitive and avoid monopoly. Without the complete industry database and professionally economic/societal analysis, the regulation is usually lack of rationale behind the bills. In addition, the asymmetric regulations usually make the firms from different industries hard to effectively compete to each other in the digital convergence age. This research suggests that the NCC should focus on the elimination of market entry obstacle and unfair conduct, to let the market work by itself. With the cooperation of other government ministries, NCC should provide more incentives and guidance to solve the media market failure problem in Taiwan, so enterprises can compete the global conglomerates in the Internet era.