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篇名
科技推動下的銀行創新:以眾安銀行(ZA Bank)為例探討香港的虛擬銀行挑戰
並列篇名
Banking Innovation Driven by Technology: Exploring the Challenges of Virtual Banking in Hong Kong through the Case of ZA Bank
作者 蔡裕明洪緯典
英文摘要
This article analyzes the innovation practices and challenges faced by ZA Bank in Hong Kong in utilizing financial technology, to understand the role and impact of financial technology in the contemporary banking industry development. ZA Bank, originating from China's largest online insurance company, was granted a virtual banking license by the Hong Kong Monetary Authority in 2019, offering services including deposits, loans, and insurance. This paper reveals the challenges faced by ZA Bank as a virtual bank in aspects such as technological security risks, consumer trust building, talent management, and market competition. It also explores in detail how the regulatory policies of the Hong Kong Monetary Authority shape the development of the virtual banking industry and presents prospects for the future strategy of ZA Bank and the development outlook of Hong Kong's virtual banking industry. Furthermore, by advancing the financial technology strategy of ZA Bank and analyzing future development directions, this paper provides new perspectives for academic research and practice in the field of financial technology, emphasizing the role of innovation and security in driving the digital transformation of the banking industry.
起訖頁 45-57
關鍵詞 香港金融科技虛擬銀行眾安銀行監管政策Hong KongFinancial TechnologyVirtual BanksZA BankRegulatory Policies
刊名 管理資訊計算  
期數 202407 (13:特刊1期)
出版單位 管理資訊計算編輯委員會
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