原住民族觀光作為原住民族知識教育場域之可能：鄒族兩個部落之經驗

The Potential of Indigenous Tourism as a Field for Indigenous Knowledge Education: Experiences from Two Tsou Communities

隨著原住民族人權獲得保障，以及原住民族文化復興工作帶動下，原住民知識的研究逐漸獲得原住民族社會與學界的重視。當前台灣原住民族知識政策推動境況，明顯偏向於學校教育。同時，休閒觀光研究論者亦認為原住民族觀光活動能夠達成跨文化溝通、促成族群之間互相認識，實具有文化教育的效果。然而，關注台灣原住民族文化傳承、文化永續發展與觀光旅遊之研究，少有研究從觀光旅遊的角度探討其作為原住民族知識傳承場域的可能性。循此，本研究嘗試從阿里山鄒族文化觀光工作者經驗出發，探究族人如何在日常觀光活動中，展現族群世界觀與知識內容，並引領外來部落旅遊者得以沈浸其中，親近理解原住民族知識內涵。

With the assurance of indigenous peoples' rights and the momentum of indigenous cultural revival efforts, research on indigenous knowledge has gradually gained attention from both indigenous communities and academia. Presently, indigenous knowledge policies in Taiwan primarily emphasize school education. Simultaneously, scholars in leisure tourism studies also recognize that indigenous tourism activities can facilitate cross-cultural communication and mutual understanding among ethnic groups, thereby contributing to cultural education. However, there is a dearth of research investigating the potential of tourism as a platform for the inheritance of indigenous knowledge from the perspective of tourism studies on Taiwanese indigenous cultural heritage, cultural sustainability, and tourism. Therefore, this study aims to explore how indigenous peoples demonstrate their worldview and knowledge content in daily tourism activities, guiding external tribal tourists to immerse themselves in and better understand the content of indigenous knowledge, drawing from the experiences of cultural tourism workers of the Tsou communities in Alishan.