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篇名
A Pilot Study on Characteristics of Key Interpreters in Product Innovation
並列篇名
A Pilot Study on Characteristics of Key Interpreters in Product Innovation
作者 Juang, Ya-ChiLiang, Yo-Wen (Liang, Yo-Wen)
英文摘要
Nowadays, companies around the world are pursuing innovation under growing competitive pressures. Past studies on innovation have examined the design tools, corporate environment, and scales of design ability. Researchers found that what makes a product innovation success is its own unique culture, and the person who provides the culture is called the“Key Interpreter(KI)”. Unfortunately, no one has provided further standards and definitions of how to find the KIs. In this study, we attempt to fill this gap, and the ultimate goal in the future is to develop a specific scale. With preliminary research, we found that there are three common characteristics of KIs: interdisciplinary background, unique beliefs, and insistence on design ideas. This study is divided into two parts. The first part of this study conducted the literature review, discussing the definition of innovation, clarifying the relationship between innovating and its elements, and investigating the existing scales for selecting innovative talents. In the second part, we analyzed the characteristics of KIs of the successful cases which were mentioned in past studies and came up with a preliminary result.
起訖頁 72-77
關鍵詞 Product InnovationKey InterpreterIndustrial Design
刊名 工業設計  
期數 202301 (147期)
出版單位 明志科技大學工業設計系工業設計雜誌社
該期刊-上一篇 不同情境下顧客決策的驅動因素:以連鎖咖啡品牌為例
 

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