運用德爾菲法及層級分析法建構夜市攤商觀點下之夜市品質特性

Using Delphi and Analytic Hierarchy Processes to Construct the Quality Cha racteristics of Night Markets from The Viewpoint of Night Market Stalls

「夜市」是台灣文化之一，舉凡是吃穿用度皆可在夜市滿足。而在2019年開始的Covid-19疫情，對於全球的觀光與休閒產業造成極大的衝擊，這波疫情衝擊屬於觀光屬性的夜市，連帶也受到負面影響，為了找出提高攤商進駐夜市的條件，本研究利用文獻整理的方式，找出攤商對於夜市品質特性的選擇因素，分別以德爾菲法以及層級分析法，對攤商進行一對一深度訪談，得出研究結果：主構面權重排序如下，交通規劃設計（0.312）＞空間設施規劃（0.287）＞攤販產品品管（0.227）＞管理設施規範（0.174），由此得知交通規劃設計是相對重要；次構面根據整體權重分析，得出前兩項品質特性為：充足的停車車位設置（0.247）以及廢棄物處理系統（0.147），由此得知夜市需有充足的停車空間，加之夜市大多數都是以小吃為主，本身硬體設施先行規劃廢棄物處理系統，對於餐飲業者而言也是一大考量點，對攤商而言，長久穩定的營利才是他們所樂見的。此結果可提供給經營夜市者擬定策略，做為其擬訂招商策略時參考。

“Night market”is one of Taiwan s cultures, where all food and clothing expenses can be met in the night market. The Covid-19 epidemic that began in 2019 has h ad a great impact on the global tourism and leisure industries The impact of this wave of epidemics belongs to the attribute of tourism In order to find out the conditions for improving stalls’presence in night markets, this study uses the method of literature review to find out the selection factors of stalls for the quality characteristics of night markets, using Delphi method and hierarchical analysis method respectively, Conducted one on one in depth interviews with vendors, and obtained the research results: the weights of the main facets are ranked as follows: traffic planning and design (0.312)> space facility planning (0.287)> vendor product quality control (0.227)> management facility specifications (0.174) so we know that traffic planning and design are relatively important; according to the overall weight analysis of the sub facet, the first two quality characteristics are obtained: sufficient parking spaces (0.247) and waste disposal system (0.147) so we know that the night market Sufficient parking space is required. In addition, most of the night markets are mainly snacks. The hardware facilities themselves should first plan the waste treatment system. This is also a major consideration for the catering industry. That’s what they want. The results can be provided to operators of night markets to formulate strategies, as a reference when they formulate investment promotion strategies.