Covid-19防疫影片之影像視覺傳達探討

A Study on Visual Communication of Images by Covid-19 Video for Epidemic Prevention

本研究主要探討Covid-19防疫影片之影像視覺傳達之相關研究，包含防疫影片之影像、圖片、文字等。本研究以觀察法、內容分析法、人員訪談法、問卷調查法等，探討Covid-19防疫影片之影像視覺傳達，研究內容是以Covid-19防疫影片進行質性分析與量化分析。本研究結果顯示: Covid-19防疫影片之影像樣本中，影片樣本總分是以樣本「搭乘公共運輸工具防疫宣導影片」的得最高，因為此影片具宣導的親和力，且與大眾較為貼近。在職業類別變項上與在年齡層類別變項上，全部影片樣本均呈現顯著性差異水準，也就是防疫影片效果通常會比靜態生動，聲光影的結合表現富教育與訊息傳遞意涵。Covid-19防疫影片傳遞媒介也比較多元，可以透過電視、網路電腦、手機、多媒體播放工具等獲得資訊。網路的便利性與APP軟體的使用也可以雙相向交流回報，拓展了更多功能，呈現網路傳達的效益。

This research mainly discusses the related research on the image visual communication of the Covid-19 epidemic prevention film, including images, pictures, texts, etc. of the epidemic prevention film. This study uses observation, content analysis, personnel interview, and questionnaire survey methods to explore the visual communication of Covid-19 epidemic prevention films. The research content is qualitative and quantitative analysis of Covid-19 epidemic prevention films. The results of this study show that: Among the image samples of Covid-19 epidemic prevention videos, the total score of the video samples is the highest for the sample ''Epidemic prevention promotional video on public transport'', because this video has the affinity of propaganda and is closer to the public . In terms of occupational variables and age group variables, all video samples show significant differences, that is, the effects of epidemic prevention videos are usually more vivid than static ones, and the combination of sound, light and shadow is rich in education and message delivery. The transmission media of Covid-19 epidemic prevention videos is also relatively diverse, and information can be obtained through TV, Internet computers, mobile phones, multimedia playback tools, etc. The convenience of the Internet and the use of APP software can also be exchanged in two directions, expanding more functions and presenting the benefits of Internet communication.