高雄市立圖書館疫情期間線上推廣服務與讀者滿意度研究

A Study on the On-line Outreach Service During the Pandemic and Reader Satisfaction of Kaohsiung Public Library

2021 年疫情嚴峻，各國公共圖書館朝向暫停實體服務，進而轉向數位服務，藉由線上管道，維持圖書館原有傳播資訊、匯集知識的功能。高雄市立圖書館於三級警戒閉館期間，利用社群平臺，辦理多場分齡分眾線上推廣活動，為探究讀者對於線上推廣活動的喜好與滿意程度，於2021 年利用問卷調查法，了解讀者的參與經驗、線上服務習慣與興趣主題，作為公共圖書館未來規劃線上推廣活動的參考。

With the severe epidemic of COVID-19 in 2021, public libraries in various countries suspended physical services and turn to digital services. Through online technology, the original functions of libraries to disseminate information and gather knowledge are maintained. Kaohsiung Public Library use social media to conduct a number of online outreach activities for different ages and audiences under the level 3 epidemic alert closure. In order to investigate readers´ preferences and satisfaction with on-line outreach services, a questionnaire survey was conducted in 2021. The outcomes of participation experience, online service habits and interests will serve as a reference for public libraries to plan on-line outreach activities in the future.