英文摘要 |
It is widely believed that Adorno offers a radical critique of culture industry without offering possible methods for building a rational alternative. In this paper, I will argue that the goal of building a “rational mass” is a constituent part of his project of social education. Drawing on Adorno's psychoanalytical reception of Freud’s theory of identification and his reflections on Walter Benjamin’s insights into the educational potential of film, I will show that for Adorno the culture industry is not merely engaged in “mass deception”, but also embodies an incorrect model for regulating the inner dynamic of the masses. Adorno thus transforms Freud’s analysis of mass-psychology and weaves it into his own analysis of culture industry. This combination illuminates a long-neglected project of Adorno’s involving the use of commercial film as a medium for strengthening the psychological capacity of the masses. |