台灣Facebook漫畫社群創作者模仿日本漫畫風格的文化感知行為探討

Investigate the Cultural Perception Behavior of Creators of Facebook Online Comic Community in Taiwan to Imitate the Style of Japanese Manga

自從日本漫畫傳入台灣，對台灣的文化空間產生了巨大的影響，證明了日本漫畫在不同文化之間的成功殖民。值得注意的現象是，許多在台灣Facebook漫畫社群網站發表漫畫的創作者，將日本漫畫常見的繪畫風格模仿成自己的風格。本研究在文本觀察的分析基礎上，藉由行為改變、自我效能、視覺語言、漫畫視覺敘事等「社會認知理論」對這一現象進行了初步分析。方法論上運用社會認知理論中的行為改變因果模型及訪談調查，得出這種現象主要是個人決定因素、環境決定因素和行為決定因素之間的互動結果。歸納出影響漫畫讀者模仿視覺風格的重要因素，主要是漫畫的視覺感受，也是影響漫畫讀者模仿其視覺風格的自我效能感主要原因。而漫畫的深度吸引讀者能力將成為環境的決定因素，這些因素都是影響漫畫視覺模仿的行為決定因素。期望本研究能進一步為有關知覺在漫畫的研究上，提供一個可行的理論基礎為目的。

Since the introduction of Japanese manga into Taiwan, it has had a great impact on the cultural space of Taiwan, proving the successful colonization of Japanese manga among different cultures. It is noteworthy that more and more creators of comics published on the website of the Taiwan Facebook comics community imitate the style of Japanese manga into their style. Based on textual analysis, I investigated the phenomenon by relating it with the social cognitive theories on behavior change, self-efficacy, visual language, and manga visual storytelling. In terms of methodology, I use the causal model of behavior change in social cognitive theory and the interview survey method. Using the causal model of behavior change from the Social Cognitive Theory, I argued the phenomenon is the result of bidirectional interaction between personal determinants, environmental determinants, and behavioral determinants. It is concluded that the main factors that affect the comic readers' visual style imitation are the visual feeling of the comic and the self-efficacy of the comic readers' visual style imitation. And the depth of the comic ability to attract readers will become the decisive factor in the environment, these factors are the behavioral determinants of comic visual imitation. In addition, It is also expected that this study can provide a feasible theoretical basis for the study of perception in comics.