用戶標籤的法律性質與治理邏輯

The Legal Character and Governance Logic of User Tags

個體層面的個人資訊權益與企業資料財產建構的主張不足以解釋資料資源背後的群體性權益，恰如用戶標籤不僅描述了自然人的個體屬性，還反映了被學者們所忽視的自然人群體的共同屬性，當前學術討論存在簡化用戶標籤承載多元法益的誤區。用戶標籤包含了個體性權益和社會關係權益的資料要素，因為在資料關係理論框架下，資料經濟價值不單是資料本身，還包括資料所反映的群體性偏好、社交關係等資訊內容。數據處理者精細劃分用戶標籤數量和類型，其目的是更精准、更全面地獲取不同用戶群體之間的社會關係，而這正是以用戶群體而非用戶個體為基礎，延伸資料安全保障義務內容的正當性依據，即資料處理活動應當以有利於資料資源再生產和預防資料群權益損害的方式進行。

The individual-level personal information rights and interests and enterprise-data property construction claims are insufficient to explain the group rights and interests behind data resources. As user tags not only describe the individual attributes of natural persons, but also reflect the common attributes of natural person groups that are ignored by scholars. And the current theory has the misconception of simplifying user tags to carry multiple legal interests. User tags contain data elements of individuality and social relationship interests. Because under the data relationship theory, the economic value of data is not only the data itself, but also the information content of group preferences and social relationships reflected by the data. The purpose of data processors to finely divide the number and type of user tags is to obtain the social relationship between different user groups more precisely and comprehensively. And this is the justification basis for extending the content of data security protection obligations based on user groups rather than individual users. Data processing activities should be carried out in a way that is conducive to the reproduction of data resources and the prevention of the interests damage of data groups.