英文摘要 |
Sustainable conservation of cultural heritage is a crucial topic that currently receives substantial attention from international communities. Particularly, public participation is an indispensable part. To facilitate public participation in such conservation, the conservation value of cultural heritage fields must be introduced to the public. Therefore, the public’s views regarding the conservation of cultural heritage become an important indicator that is worthy to observe. Furthermore, the conservation and management of cultural heritage value is embodied in the application of tangible and intangible cultural resources rooted in cultural heritage. This motivation of study is that the Pingtung County Government has been actively engaging in the conservation of the industrial heritage in the Pingtung Tobacco Factory, and accordingly designed an exhibition to provide the public with an opportunity to visit the tobacco production factory that could not be easily accessed previously. This prompted this study to explore the issue of public participation in the cultural heritage site. Industrial heritage is a type of cultural heritage that requires protection. Numerous people visited this type of industrial heritage (i.e., the Pingtung Tobacco Factory) for the first time. These people’s views of an experience tour can be used to understand whether the conservation of the Pingtung Tobacco Factory raises the public’s awareness of preserving tobacco factories and that how the public think of reutilization of the factory. This is the main purpose of this study. The public commonly express their views on social media, including their cultural heritage conservation experience. In this study, the Pingtung Tobacco Factory served as the research setting and that Taiwan Design Expo’19, along with the qualitative research methods including documental analysis and observation research methods, was used as an example to explore the public’s experience in visiting the Pingtung Tobacco Factory. The social media adopted in this study were Google Maps. By collecting people’s comments about the Pingtung Tobacco Factory (including photos and texts) and coded them, we analyzed whether Taiwan Design Expo’19 facilitated people’s understanding of the conservation value of the cultural heritage and examined their views regarding preserving and reutilizing the factory. The research results revealed that Taiwan Design Expo’19 did facilitate people’s understanding of the conservation value of the Pingtung Tobacco Factory. In addition, this study presented how people introduced the factory, their positive and negative comments, and their expectations and suggestions. According to visitors’opinions, this study considered that the locations for holding activities in the Pingtung Tobacco Factory must be those that can assist people in understanding relevant conservation value of cultural heritage; tangible and intangible cultural resources in the locations to strengthen the interpretation of the cultural heritage value of Pingtung Tobacco Factory. This should also be adequately utilized to facilitate people’s understanding of cultural heritage. Moreover, on the basis of the public views, this study proposed several suggestions. In the restoration, the old operating facilities and slogans of the factory must be kept in a timely manner to convey the factory atmosphere and that people’s safety during their visit must be considered. Regarding visit guidance, volunteer guides should be provided with intensified training. Finally, the Pingtung Tobacco Factory and relevant information should be publicized to help people learn about the factory. Related forums and seminars can also be held to provide people with opportunities to participate in the conservation of the factory. In addition, the current public participation of Pingtung Tobacco Factory pays little attention to the principle of inclusiveness. In the future, when planning the revitalization and reuse of the Pingtung Tobacco Factory, the Pingtung County Government should appropriately consider issues such as ethnicity and gender in order to strengthen the sustainable goal of inclusive cultural heritage conservation. |