永續行為設計之探索性研究：使用環保購物袋的經驗與意願

Exploratory research for DfSB the experience and intention of using the shopping bags

各國政府意識到廢塑料處理已成為一個重大問題，因此逐漸開始開發綠色塑料。一般家庭普遍都有環保購物袋，但這些購物袋可能只用一兩次。消費者由於害怕浪費而不扔掉而產生了另一個問題。為了消費者提供便利的同時，塑料購物袋被過度使用以及回收處理不當，造成了嚴重的能源浪費和環境污染。因此從消費者的實際使用狀況來看，在提高購物袋環保設計的過程中，通過再利用來達到延長其生命週期的目標並非易事。本研究進行了一項探索性調查，以了解消費者對購物袋的體驗和習慣，並收集對於使用購物袋之看法和持續使用因素。研究結果：1.購物袋主要以贈品形式獲得。 2.消費者使用購物袋的主要動機是提取物品。3.生活百貨日用品商場是最常需使用購物袋的場所。4.最常見的三個未使用的購物袋尺寸。促使消費者會持續使用的原因是為了環境保護。最後，我們按照七種設計策略對未來的購物袋設計提出建議。

Governments have realized that waste plastic treatment has become a significant problem and thus have gradually begun to develop green plastic. The average household generally has environmental shopping bags, but these bags may only use once or twice. Because of the fear of waste and not throwing them away, this creates another problem. While providing convenience for consumers, plastic shopping bags excessively use and undergo unsuitable recovery processing, causing a severe waste of energy and environmental pollution. Therefore, judging from the actual use status of consumers, in the process of improving the environmentally friendly design of shopping bags, it isn't easy to achieve the goal of extending their life cycle by employing reuse. This study conducts a pilot investigation to identify consumers' experience and habits towards shopping bags and collect perspective and continuous use factors. The results show that: (1) The main way of getting a shopping bag is with giveaways. (2) The primary motivation for consumers to carry shopping bags is to carry the goods. (3) Shopping malls for everyday items are the most frequent places to bring shopping bags. (4) The three most usually not used shopping bag sizes. (5) Significant changes in environmental protection are the reason for the continued use. Finally, we follow seven design strategies to suggest shopping bags design in the future.