高層建築內商場空間設計關鍵指標因素探討

Exploration of Key Commercial Space Design Indicators in High-Rise Buildings

建築物越蓋越高，是一個趨勢，高層建築內的商場空間，展示了一個時間軸，隨著時間的推移轉變，本研究的目的是採用德爾菲業界專家訪談後再行用層次分析法等開發競爭因素加強高層建築內商場空間在競爭激烈的零售市場的整體表現，提供商場經營者一個挑選商場空間設計者的關鍵指標。首先，參考相關文獻並與業界專家，學者和行業實踐者進行訪談，提出競爭力指數。其次，構建層次結構以這些細節索引，並將相對權重分配給每個維度和索引。最後，計算評估數據並檢查一致性測試。本研究採用十八個不同的績效指標來證明整體競爭力指標的有效性，測試表明整體競爭力指標具有較高的建設有效性。

Presentation of commercial culture and incorporation of corporate culture into commercial space are distinct to each shopping center operator. In addition to product sales and services, commercial space in high-rise buildings provides leisure facilities, dining services, accommodation, wedding and banquet venues, and conference rooms. Commercial space also serves as a key consumer attraction and landmark. This study examined key indicators of commercial space design in high-rise buildings. A literature review and in-depth interviews with experts and practitioners in various fields related to interior design were conducted, and real cases of interior designs for commercial spaces in high-rise buildings were referenced to construct an indicator framework and analyze indicator weights. Investors and operators of well-known shopping centers in Taiwan, international brand extension project operators, and commercial space design vendors were invited for interview to share their experiences and opinions. This study also used the Delphi questionnaire and analytic hierarchy process to determine key factors for commercial space design. According to the results of the questionnaire analysis, the commercial space designers and operators posited that energy conservation was the most crucial factor for the design and management of commercial space, followed by corporate identity system and tender experience. These findings suggest that designers and shopping center operators must prioritize environmental awareness and pay attention to the effectiveness of the corporate identity system. Moreover, rationality of circulation, convenience of facilities, and refined space can contribute to the popularity of commercial space in high-rise buildings and the added value of customers. Use of customer satisfaction to increase customer retention alongside use of information technology can contribute substantially to the development of commercial space in high-rise buildings.