二手樂器交易平台行銷企劃之研究

Research on Marketing Planning of Used Musical Instruments Trading Platform

現代人越來越重視個人的閒暇娛樂，而大多數台灣民眾都會選擇樂器做為個人休閒活動。樂器屬私人物品，所以只要開始學習，往往須花費一筆金錢購買。樂器使用者往往會想購買個人專屬之樂器，但又因樂器價格昂貴而無法入手。本研究發現此現象，因此採用評估研究法進行研究，設計出二手樂器交易平台，用寄售的方式，提供二手樂器的中介交易與品管控制，並透過店對店運送至平台檢測、訂價及上架。待賣出收到款項後，再進行清潔與調音，並投保產品責任險。透過本研究所設計之創新商業模式，賣家可將不再需要的樂器賣給有需要的人，買家則可以用相較於市面上較低的價錢，購入近乎全新且經過品管的樂器。本研究希望不但可以促進循環經濟，更能達到物盡其用的目的。

"Modern humans pay more and more attention to personal leisure entertainment, and most Taiwanese will choose musical instruments as personal leisure activities. Since musical instruments are personal items, they must often spend a sum of money to buy them once they start learning. Musical instrument users must buy exclusive musical instruments, but often they cannot get them because of the high prices. This phenomenon has been discovered based on research conducted using the evaluation research method. Therefore, a used musical instrument trading platform was created, providing intermediary transactions and quality control of used musical instruments in the form of consignment using store-tostore delivery. After the payment is received, cleaning and tuning of the instrument are carried out, and product liability insurance is insured. The musical instrument is then delivered to the buyer through store-to-store delivery, and the payment is paid to the seller after the buyer confirms the purchase. Through this innovative business model, sellers can sell musical instruments that are no longer needed, and buyers can buy almost brand-new and quality-controlled musical instruments at a lower price. This study hopes that will not only promote the circular economy, but also attain the best use of its purposes."