電子書使用需求與滿意度研究──以Ebook Taipei臺北好讀電子書平臺（原HyRead電子書平臺）為例

A study of users’s needs and satisfaction of e-books: the case of Taipei Public Library

"數位化時代知識的獲取及閱讀方式不再僅限於平面紙本，電子書閱讀不受時間及空間限制，促使圖書館近年來持續增加購買電子資源供讀者使用，電子書的館藏量也在圖書館館藏比例中日漸攀升。本研究以「臺北市立圖書館Ebook Taipei臺北好讀電子書平臺」為研究個案，針對其使用群進行使用者問卷調查，透過量化研究分析，以瞭解平臺使用者的使用情形及滿意度差異。問卷包括五大部分：平臺的資訊、平臺的功能、平臺的使用、平臺的易用性、平臺的整體滿意度，並輔以開放性回答。研究共蒐集295份有效問卷，回收後以統計軟體分析資料。 綜合本研究整理，歸納出以下結論：(1)Ebook Taipei臺北好讀電子書平臺使用者以21-30歲學生之間居多；(2)Ebook Taipei臺北好讀電子書平臺使用者中，居住於北部民眾最多，東部民眾最少；(3)Ebook Taipei臺北好讀電子書平臺使用者平均使用時間為30分鐘(含)以下，顯示大多利用零碎時間隨意瀏覽電子書；(4)閱讀電子書載具以智慧型手機為主；(5)不同性別、年齡之使用者對於Ebook Taipei臺北好讀電子書平臺使用者滿意度差異影響較小；(6)除了無目的性地隨意瀏覽閱讀電子書外，學生與社會人士使用目的不同；(7)使用頻率較高的使用者對於Ebook Taipei臺北好讀電子書平臺使用者滿意度較高；(8)使用者普遍滿意Ebook Taipei臺北好讀電子書平臺，但仍希望增加館藏量及每月借閱次數。 根據研究結果提出下列建議：建議圖書館除了可編列預算增加購買電子書數量外，也可與其他圖書館或電子書平臺合作，提供使用者更多的資源；另外圖書館應定期進行電子書平臺調查，依據調查結果改善經費分配，在有限的經費與資源下有效的規劃預算，進而提升服務品質；圖書館應持續舉辦電子書推廣活動及利用教育，藉以提升民眾對電子書的認識與平臺使用率。建議電子書平臺系統可從使用層面觀察使用者的習慣及平臺介面順暢度，並搭配使用者瀏覽次數、借閱次數、閱讀時間、借閱書籍類別、借閱天數等的各項數據來進行分析，探討使用者行為與需求，以幫助平臺相關功能開發，再者透過瀏覽紀錄相關分析，依照個別閱讀興趣推薦書籍給讀者使用。建議未來研究者可擴展研究範圍與對象，收集不同使用者經驗進行分析，並且搭配質性研究深入訪談使用者，更詳細瞭解使用者觀點看法和使用者需求；或是針對不同電子書平臺進行比較分析，評估各平臺間的優劣差異，提供更完善的資源和服務。"

"In the digital era, knowledge acquisition and reading are no longer limited to print media. Because e-books can be read anytime and anywhere, libraries have recently expanded their e-book collections, which have constituted an increasing proportion of the library’s entire collection. This study surveyed the users of Ebook Taipei—the e-book platform of Taipei Public Library using the platform as a case. Use situation and satisfaction were quantitatively investigated with respect to differences between subgroups of platform users. The questionnaire comprised five sections: platform information, platform functions, platform usage, platform usability, and overall satisfaction toward the platform, the data of which were supplemented by answers to open-ended questions at the end of each section. The data of 295 valid questionnaires were analyzed using statistical software. The results revealed the following about the Ebook Taipei platform: (1) most users were students aged 21–30 years; (2) the average use duration was ≤30 min, indicating that most users consumed the e-books intermittently; (3) users who used the platform more frequently exhibited greater satisfaction with it; (4) users were generally satisfied with the platform; however, they expressed a desire for a higher borrowing limit and more expansive library collection. The following suggestions were proposed based on the results. First, libraries should expand their budget for procuring e-books. Second, libraries should collaborate with other libraries or e-book platforms to expand the range of resources that they provide to users. Third, libraries should conduct regular surveys on their e-book platforms. The survey results can be used to improve budgetary allocation in the face of limited resources, which improves service quality. Fourth, libraries should organize publicity campaigns for their e-book platforms and educate the public on how to use them. Fifth, to improve their e-book platforms, libraries should collect data on user habits and the platform’s operation smoothness. "