遊戲化員工訓練活動之企業導入

Research on the Use of Gamification in the Employees Training of Enterprise

本研究為遊戲化運用於中小企業個案公司人力資源活動之初探，針對營運超過20年的傳統產業個案公司，在施行遊戲化員工訓練活動後，是否能激發員工參與熱忱，進而達到改變態度、行為，提升員工敬業貢獻度、團隊合作及組織認同等企業問題之探討。本研究針對個案公司參訓者10人以文獻分析及企業主管訪談為基礎，在專家學者審查指導下，設計為期12週的活動並予以實施。活動後施行問卷調查，並於一個月後進行個案公司主管訪談，以更深入了解活動對參訓者及組織之成效。為以質性分析為主，量化分析為輔之個案研究。本研究結論為遊戲化運用對提升敬業貢獻度、團隊合作及組織認同均有正向影響。個案公司對於活動後，個人績效及組織績效提升與遊戲化運用於員工訓練活動的成效，表示贊同。本研究期能做為個案公司及中小企業後續導入遊戲化管理之參考。

This study is a preliminary exploration of gamification applied to human resource activities of small and medium-sized case companies. For traditional industry case companies that have been in operation for more than 20 years, after implementing a gamified employee training activity, we investigate the following issues: Can gamification stimulate enthusiasm of participation, changes in attitudes and behaviors, dedication, contribution, teamwork, and organizational identification? Based on literature analysis and interviews with business executives, a 12-week gamification activity was designed and implemented. A questionnaire survey was conducted after the activity, and interviews with the head of the case company were conducted one month later to gain a deeper understanding of the effectiveness. It is a case study that focuses on qualitative analysis and supplemented by quantitative analysis. The conclusion of this study is that gamification has a positive impact on enhancing professional contribution, teamwork, and organizational identity. Effectiveness of individual and organizational performance improvement is also verified by the case company.