跑酷類行動裝置遊戲的魅力

Appeal of Running Games in Mobile Devices

本研究採用魅力工學來探討跑酷類型行動裝置遊戲的魅力因素。研究者利用深度訪談法，獲得深度使用者所在乎該類型遊戲之魅力因素，並且製作出評價構造圖。然後利用因素分析以及多元迴歸分析，統計結果顯示，跑酷類型行動裝置遊戲的設計魅力因素分別可從七個魅力構面中發現，包括「具有真實刺激的臨場感」、「內容豐富不沉悶」、「視聽效果吸引人」、「介面文字呈現清楚」、「另有額外收獲」、「操作角色直接快速」、「累積成就感」等。此外，跑酷類的各款遊戲所強調的魅力構面，會因不同特色而有所差異。

This study adapted the method of Miryoku Engineering to explore the appeal factors of running games in mobile devices. The researchers used in-depth interview to obtain the appeal factors from the experienced users, and made an EGM structure. Then the researchers used statistics of factor analysis and multiple regression analysis to find seven appeal dimensions for designing running games in mobile devices, respectively, including ''realistic and exciting scenes'', ''rich contents'' , ''attractive visual and audio effects'', '' clear text in interfaces '', ''extra bonus'', ''direct and fast manipulation in characters'', ''cumulative achievement''. Moreover, the appeal dimensions that every running game emphasized would vary due to the different characteristics.